5 Coworking Space Marketing Tips to Drive More Members

We know the benefits of coworking spaces. We know you, as a coworking space owner or manager also know the benefits of a coworking space. But, does your local community know and truly understand the benefits?

Over the past several years coworking has proved itself to be a successful and sustainable business model. However, as with many other lines of business, it needs to be strategically planned and executed–including a marketing strategy.

While coworking is a hot word today, many people remain confused about what exactly it is and the various advantages it provides to businesses of all sizes. In lieu of this, it’s important that coworking operators have a marketing strategy that will help them educate and attract new members.

Here are five ways you can do it.

1. Spotlight your members

What better way for others to learn about the benefits of a coworking space than hearing it directly from those who have benefitted the most? Give your current members a shout out, it will help you attract new members and it will help build loyalty among your current ones.

Highlight what they do, their accomplishments, and how your coworking space has helped them grow and succeed. There are various formats to spotlighting members–from social media posts, to weekly newsletters, and even short introduction videos.

2. Send out newsletter

This can also help with attracting and retaining members. Use newsletters to spotlight your members, to send out promotions, updates, and invite people to visit your space or attend events.

Newsletters are a great way to build an online community and inform your local community about your space, the activities you organize, and the various uses of coworking spaces. You can even share some of your blog posts (if you have one, though we strongly recommend you do) or send out pricing information and the various types of membership options you offer.

P.s. Make it visually appealing and easy to read in desktop and mobile. We also suggest using a newsletter platform that can help you track who is opening and reading your newsletters.

Use social media

Social media is a powerful marketing tool and it can greatly help coworking operators showcase their space, their community, and their events. Use images, graphics, video, and plain text; however, choose your social platforms carefully and don’t sign up to all of them. Choose the ones that you believe will help you the most and make sure you have a strategy and that the content on all of your platforms is unique, yet always aligned to a common goal. And always remember, social media is mostly about being social, so make sure you interact with your followers and answers comments and questions.

Host events

Ever heard “see it to believe it”? It applies in business, as in life and sometimes people want to try something out first before committing to it. Coworking tours can help greatly, but oftentimes these don’t allow for people to experience the community. This is where hosting events for members and non-members can greatly help, as it allows people to visit your space and get a taste of the community that’s a part of it.

It doesn’t need to be a huge event; you can host yoga classes, marketing workshops, brown-bag lunches, or host a local art event.

Embrace video

Make a video of your space, of your members, of your local events…make short videos about “A Day in [Your Space] Coworking”. It’s about telling a story and demonstrating to people that your coworking space is not just a physical space where people can work from, but that rather it’s an experience.

Oftentimes images fall short on conveying the ‘flow and life’ of a space and its people. Video is great solution that can be easily integrated to other marketing efforts. However, don’t go making long videos; keep them short and sweet, and share them often.

Remember that marketing is not just about sharing content, you have to have a strategy, a purpose, and a holistic approach in order for the efforts to be fruitful. If you need help coming up with a marketing strategy or deciding which approaches will work best for your space, reach out to us.


Positioning Your Coworking & Shared Space for Success in 2018

2017 is quickly coming to an end, and believe it or not, this is a good time to start thinking and planning for 2018. After all, it’s always better to start early than to have to catch up late.

January can be a slow month for coworking and shared workspace operators, especially as many are getting back in from vacation, others focus on getting back on their work routine, while still others focus on getting their kids back on school mode. In addition to this, it often happens that will all the festivities and celebrations, many try to budget more during the first months of the year.

So, what can you do to make sure that you position your space from early on in the year to set the right pace for the duration of 2018?

Check and update your website

We know, you updated your website about 6 months ago…but, that’s not enough. Think of it as the “New Year, New You” of your business. Browse around your website, read your copy, analyze the images: does it paint an accurate picture of what your workspace is like, of what your community is like, of the advantages of your space?

Once you’ve established your website is user-friendly, visually appealing, and provides visitors with all the necessary info to get them to visit your space, or you’ve updated it so it meets these requirements, consider other ways you can use your website to market and position yourself.

People oftentimes start the year with small changes, apply the same logic to your workspace and use your website to brag about it. Whether it’s a new coffee maker, new chairs, new decorations, or a new service, make sure current and prospect members can easily find and access the information.

In any case, remember that websites are the new ‘window-shopping’. If it doesn’t stand out, then neither will your workspace.

Showcase your community and members

What better way to show the value of your workspace than by showing why other people value it? This is a strategy that will help you retain current members, as well as help you attract new ones. Whether it’s on social media, on your website, or via email newsletters, give a shout out to your members, show their success, and let the world know how your shared workspace helped them become successful.

This is an authentic, organic way to build and grow your community. Here’s the extra kick: we all need a bit of a push and motivation at the beginning of the year to get the wheels going again, sometimes just hearing the stories of others can be enough to get us back at it.

Host an event for members and non-members

Either rent out your space for an event, or host it yourself. Host a start of the year conference, invite local artists to share their work, host a workshop for business planning, or simply invite the community for a happy networking hour.

Sometimes people need to see and experience something for themselves prior to making a decision. Hosting events is a great way to position your workspace within the local community and to show everyone that your doors are open and ready to welcome anyone who wishes to join. What’s more, current members often greatly benefit from these events, as it provides them with a unique opportunity to expand their network and forge new relationships.

If you need help organizing an event, revamping your website, or coming up with unique ideas on how to showcase your members, let us know. At Office Suite Strategies we offer various consulting services that can help workspace operators position their brand and build a strong business strategy.