Entries by Karen A. Condi

5 Coworking Space Marketing Tips to Drive More Members

We know the benefits of coworking spaces. We know you, as a coworking space owner or manager also know the benefits of a coworking space. But, does your local community know and truly understand the benefits? Over the past several years coworking has proved itself to be a successful and sustainable business model. However, as […]

Positioning Your Coworking & Shared Space for Success in 2018

2017 is quickly coming to an end, and believe it or not, this is a good time to start thinking and planning for 2018. After all, it’s always better to start early than to have to catch up late. January can be a slow month for coworking and shared workspace operators, especially as many are […]

Building a Strong Brand: Four Strategic Moves for Startups

It’s a problem every new business has to face: what can you do to make your brand not only stand out but stand the test of time? Getting strategic is key to success. If longevity is your goal, you can’t simply mimic the tactics of your biggest competitors. For authenticity’s sake, you will have to […]

Office Evolution Conference RECAP

The Global Workspace Association’s 2017 conference was packed with workspace tours, insights, and trends. Titled “Office Evolution Conference”, the three day event (Nov. 8-10) held in Brooklyn, NY delivered key information and knowledge on the future of the workplace. The takeaway: it’s not only an office evolution, it’s also a revolution. Hosted alongside NAIOP (Commercial […]

Is Coworking the Future of CRE?

“The office hasn’t changed much. But the way people work has changed forever.” We learned this from Ryan Simonetti, co-founder of Convene, during the Office Evolution Conference held in Brooklyn, NY from November 8th-10th. Adding to his argument, Simonetti believes that “coworking is just the first step in a major CRE industry shift.” Because we […]

Grow Member Engagement with these 5 Tips

Engaging your workspace members shouldn’t be a source of anxiety, but it’s not rocket science, either. While you might have to experiment a little to find out what makes your client base tick, think of it as a fun social exercise that can add value to your member relationships and engage your on-site management in […]

Critical Marketing Mistakes New Entrepreneurs Make

These days, business moves at the speed of sound. Statistically, however, the businesses that fail each year far exceed the ones that launch – a sobering metric for any entrepreneur, no matter what industry or niche they are in. Of the ones that survive their first year, half will fail in their first five years. […]

3 Ways Collaborative Workspaces Inspire Innovation

These days, collaborative workspaces such as coworking spaces are fast growing in popularity. Though many tend to associate collaborative workspaces with freelancers and remote workers, they are also becoming the work environment of choice for small businesses, entrepreneurs, and startups, as they inspire innovation through direct connection. It wasn’t long ago that our workspace design […]

Millennials are Changing the Face of Commercial Real Estate

As of 2015, millennials have officially taken over – the workforce, that is – and just as their generation has changed the way we think about how we work, it’s had a substantial influence on where we work as well. Driven primarily by millennial working habits as well as their recreational and travel activities, we’ve […]

Revamping Your Business’ Online Presence: a step-by-step guide

In 2017, boosting your online presence is about more than just SEO. Though on-page SEO is still important, organic ranking is the key to attracting the customers you want. With attention to a few key details, you are guaranteed to raise your profile and will be well on your way to better results. Check your […]