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Critical Marketing Mistakes New Entrepreneurs Make

These days, business moves at the speed of sound. Statistically, however, the businesses that fail each year far exceed the ones that launch – a sobering metric for any entrepreneur, no matter what industry or niche they are in. Of the ones that survive their first year, half will fail in their first five years. Many more will fade away over time.

When you’re just starting a venture, optimism is on high. The initial excitement may make it seem like you’re invincible, but you can’t build a lasting legacy on enthusiasm alone.

Marketing may be the one thing that can carry you through the good times and the bad, but there are several commonly made marketing mistakes that can lead to a premature demise.

Forewarned is forearmed: marketing mistakes to avoid

Let’s look at the top five marketing mistakes that even the smartest entrepreneurs make:

1. Ignoring your existing customers

You can’t just assume that your existing customers are going to stick with you no matter what. There is a lot of competition out there, and unless you’re related to them, or truly doing something nobody else is doing, they will tend to go where they find the most value. The truth is, you have a far better chance of selling to an existing customer than you do to a new one, so you should put an effort into making sure the ones you have are and will remain happy with your service. Loyal customers will also deliver value back to your brand through referrals. It’s a win-win.

2. Not knowing your target audience

If you don’t know who you’re selling to, how can you market it to them? If you’re not targeting your online advertising, you may not be reaching people who care about what you have to offer. Define your audience and craft your brand message around their values. Developing customer profiles is a good way to predict what your ideal (and not so ideal) customer is or isn’t.

3. Thinking your blog doesn’t matter

We know you’re busy. After all, you just launched your company and everything is a whirlwind. Blogging, however, is one of the best ways to attract and engage an audience. It positions you as an expert in your field, and it gives you valuable assets in the form of shareable content that can drive your social media presence and drive traffic back to your website. If you are truly too busy to write your blog yourself, ask one of your associates, or hire a freelance copywriter to do it for you.

4. Thinking your email strategy doesn’t matter

If you’re a millennial, you might think that nobody reads email anymore, but the reality is that email is still the best way to get your voice in front of your audience. When they receive it, it’s probably the only time you will have their absolute, undivided attention. Start to capture emails through strategies such as giving away valuable information or digital assets in exchange for their email, and then tailor your future messaging based on their actions. Studies show that targeted emails yield a more than 200% higher conversion rate than non-targeted emails. Use an email marketing software that allows you to segment and tailor your email messages, making them more personal to the recipient and ultimately winning their business.

5. Going with untested ideas

Testing your marketing strategies ranks pretty high on the importance scale. If you are unsure, or if you just go with what’s working for the next guy, you could land yourself in the middle of nowhere and be out a pile of money in the process. Tracking your efforts through analytics is important: your social platforms provide you with all the tools you need to determine your ROI. Google Analytics will tell you what is going on (or not going on) with your website. Use these free tools to discover where you’re winning and where you’re selling yourself short. Knowing where your customers are coming from will also help you to hone your brand message to razor sharpness. Use every feature at your disposal to know more.

Office Suites Strategies: supporting entrepreneurs with real solutions

Office Suites Strategies provides expert consulting services to clients in all phases of business within the coworking and shared space industry. If you would like to learn more about what we do, or are interested in working with us, get in touch today.

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3 Ways Collaborative Workspaces Inspire Innovation

These days, collaborative workspaces such as coworking spaces are fast growing in popularity. Though many tend to associate collaborative workspaces with freelancers and remote workers, they are also becoming the work environment of choice for small businesses, entrepreneurs, and startups, as they inspire innovation through direct connection.

It wasn’t long ago that our workspace design was focused primarily on the individual. On the heels of more recent changes in how we communicate and collaborate – both online and via our connected devices – the idea of a conventional office has been diminished in favor of environments that foster collaboration.

According to a study published by industry thought leaders Steelcase, the ability to increase innovative activity is directly related to three main concepts:

1. The workspace should support flexibility

To best support innovation, a collaborative workspace needs to be truly flexible. Moveable furniture groupings, different types of seating, items such as sculpture that breaks up the room, and portable aids such as white boards, easels, and tables or desks that can be adjusted for height. These elements allow users to configure the space as they need it, allowing them to work the way that best suite them, and not having to fit into somebody else’s pre-conceived and potentially awkward office design.

2. Space that is comfortable is also inspirational

Natural lighting, views of outdoor areas, and high ceilings are all elements that stimulate creative thinking. Access to technology, innovative art, and plenty of focal points to engage the visual sense add to the aura of creativity, helping workers to envision a future that looks different. Workspaces that offer moderate ambient noise levels – as opposed to high noise or no noise at all – are optimum for fostering creativity.

Temperature that is neither too warm nor too cold helps also, and although this tends to be a very individual preference for many people, keeping the thermostat hovering in between 70 – 75˚F seems to be a good baseline. Any colder and you will be expending more energy simply keeping warm, taking away the attention and energy needed to come up with newer, greater ideas. Keep in mind, too, that as the temperature goes up, attention tends to drop.

3. Workspace that supports culture supports collaboration

A collaborative culture can be best emphasized and supported through workspace design. If innovation is connected to collaboration, and collaboration is connected to engagement, the workplace itself should be engaging of its culture. For instance, if employees are working in an environment that recalls a company’s past accomplishments and instills a sense of pride in how they have impacted other geographies, it will support the desire to engage in future achievements, and perhaps impel them to take risks. Whether the workspace is dedicated to one single company or accommodating a multitude, high-impact collaborative work environments need to minimize individual work spaces and emphasize easy-to-change environments and open spaces. This allows for a higher degree of experimentation and expressions of individuality, which in turn inspire innovation.

Office Suites Strategies: inspiring innovation

Achieving maximum value from your dedicated office properties requires agility in today’s changing marketplace. Office Suites Strategies delivers insight, strategy, and ideas that drive equity and profitability. Call today to find out more about what we can do for you.

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Millennials are Changing the Face of Commercial Real Estate

As of 2015, millennials have officially taken over – the workforce, that is – and just as their generation has changed the way we think about how we work, it’s had a substantial influence on where we work as well.

Driven primarily by millennial working habits as well as their recreational and travel activities, we’ve seen many changes to commercial real estate that will without a doubt shape how we look at physical office space over the long term.

Flexible office space is no longer just a buzz word – it’s a millennial must-have

Bottom line? Millennials want to work from home. Or from wherever they happen to be, whether that’s halfway around the world, or across town.

The results of Deloitte’s Millennial Survey proves this point, and concludes:

  • Around half of all millennials currently have the option of working remotely
  • Most would like to if they don’t already have that option
  • 75% think that telecommuting would be beneficial to their productivity
  • 88% would like to be able to set their own, or have flexible hours
  • Most would prefer not to commute or would like to work at home or closer to home

These results, and this direction shows a growing trend towards the inevitable: there is already far less need for commercial office space than any time in recent history, and in the near future, there will be even less.

With an increased focus on outsourcing to freelancers or hiring outside of geographic boundaries, new companies, or those who are scaling up, won’t necessarily need more real estate. In fact, it’s likely they may choose to downsize.

Ditching the commute

Another factor affecting the change is the modern aversion to long commutes. A much smaller proportion of millennials today holds driver’s licenses than they did in the 1980s, for reasons that range from delayed marriage to more time spent in educational pursuits, or even some still living at home with their parents. There also seems to be a largely negative view of cars in general, in part due to emissions and environmental factors, but also (in urban areas) due to increased traffic, lower efficiency, and less convenience. From this we can conclude that, as it applies to commercial real estate in any case, millennials would prefer to stick closer to home, work remotely, and avoid commuting for work if at all possible.

So, how does this factor into commercial office space needs?

The very nature of millennials and the technology they embrace pre-supposes a few very important points:

  • Telecommuting is the new normal
  • Cloud connectivity and the flexibility it brings is supporting this trend
  • More millennials are choosing to start their own companies, become a freelancer, or work remotely
  • Their social lives are far more important to them than spending time in an office

There’s more, but you get the idea. To that end, it’s no secret: flexible or shared office space is becoming exceedingly popular among the world’s most dynamic companies. Open-concept offices or coworking spaces support this sensibility, providing millennials with ergonomic options that appeal to their need to be a part of something greater than themselves.

How the office sector can meet this need

As this trend continues to grow, we can expect a lessening demand for traditional commercial office space. However, even those millennials who choose to be entrepreneurial find that working in proximity to others who are doing the same is both stimulating and inspiring on a level that they can’t get either at home or in a conventional office setting. If this continues to be the case, and there is little reason why it shouldn’t, owners of commercial office space may want to appeal to this demographic by providing an office venue that hits all the millennial high points:

  • Close to more populated areas and accessible to mass-transit in order to reduce the commute
  • Provide open-concept work areas with flexible accommodations
  • Offer a social atmosphere that fosters interaction
  • Support them with next-generation technology and enhanced capabilities
  • Ad-hoc office space and meeting rooms on demand
  • Focus on millennial priorities, such as environmental awareness, green initiatives, and sustainable energy (think solar-powered buildings with plenty of green space)
  • Making a positive contribution to the community and to society in general

While some of these ideas may seem a bit esoteric in terms of the current state of commercial real estate, they are important points to consider in the pursuit of gaining an audience with the burgeoning millennial workforce. Somewhere in there lies a place of compromise where all these things converge, providing value and a great benefit to everybody involved.

Office Suites Strategies: Helping CRE Owners Offer Solutions for the Millennial Age

If you would like to learn more about Office Suites Strategies or find out how we can help your commercial property, give us a call today.

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Revamping Your Business’ Online Presence: a step-by-step guide

In 2017, boosting your online presence is about more than just SEO. Though on-page SEO is still important, organic ranking is the key to attracting the customers you want. With attention to a few key details, you are guaranteed to raise your profile and will be well on your way to better results.

Check your business listings for accuracy

There are numerous business listings which contribute to your online presence, a handful of which are imperatives, such as your Google Business listing. This is the extended content listing that shows up as a sidebar on the right-hand side of your browser, complete with address, map, phone number, reviews and an image. Your business won’t display in this space unless you have a verified Google Business listing.

Depending on what type of business you do, there are likely others as well: Yelp and Trip Advisor are just a couple of examples. Check what comes up when you search your business name online and go through each listing to ensure that all are current and accurate. For small businesses, this is an essential business strategy you won’t want to overlook.

Create fresh, engaging content

Content marketing is a proven way to promote your business. The more fresh, original content you are posting on your site, the higher your organic rank. Create content in the form of blogs, videos, or other sharable media. This will also give you a repository of content to share on your social channels, and ideally, should position you as an expert in your field. The more interesting and informative your content is, the more it will appeal to your existing and potential customers.

Other tips that help you rank higher include:

  • A minimum of 400 words of content per page is a good guideline, but longer always ranks higher
  • Avoid “keyword stuffing”, and focus instead on engagement
  • Post regularly and consistently
  • Outsource your blogs to freelancers if you can’t keep up

Try to keep it topical and don’t focus on sales. Establish trust and authority first – once you accomplish that, the sales will come.

Social proof

Social proof is one of the most important gauges of customer engagement that there is. It’s not always about how many followers you have, it’s more about how responsive you are, and how tuned in you are to what your followers are interested in. It’s about how you interact with your customers, your followers, and your peers, and it’s a gauge of how you stack up to your closest competition.

Social proof is also about activity. For instance, if a potential customer finds you on Facebook, but your last post was made months before, that really sends a message. You don’t have to post incessantly, but being consistent counts for a lot. Share your blog posts across all your channels to drive traffic back to your site, and re-post or curate informative articles that you think your followers would appreciate or enjoy.

Lastly, post irreverent/funny stuff every now and then. People enjoy a good laugh, and you’ll win over new people by showing a sense of humor.

Reviews and ratings

There are myriad ways you can collect reviews and ratings: through Facebook, on your website, Google, Yelp, Yahoo, Trip Advisor, Angie’s List – there are niche ratings sites for just about every industry. Find out which ones are most relevant to you and encourage your customers to rate your products or services. Use the best ones as testimonials on your website.

Remember to be responsive to the ratings you receive as well. Respond to good ratings with a “thank you”, and respond to negative ones with a thoughtful response aimed at solving the problem. While you can’t often have negative comments removed, you can demonstrate that you take their comments to heart, and are working hard to solve the issue.

Update your page meta descriptions

Meta descriptions are the short blurbs that you see just beneath search engine results. Usually about 160 characters or less, it should adequately describe what people will see on the page and can contain keywords, as long as they flow naturally.

Your meta description encourages people to click on your result, so the better it reads, the more effective it will be. Each and every page on your site has space for a meta description. Take some time and create a unique one for each page.

Office Suites Strategies: America’s small business strategists

Office Suites Strategies is a trusted source of information on business strategy and success, and with over 20 years of combined experience in Coworking and shared space and property management, we know what it takes to rise to the top – from site selection to staffing and everything in between. Drop us a line today to find out more.

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Managing Your Future Leasing Liabilities with Flexible Office Space

With new leasing regulations coming on board as soon as 2019, both owners and lessors of commercial office space need to start thinking outside the box if they don’t want to be holding the bag when the ball drops.

Currently, your company’s leases – whether they be property, vehicles, or other high-value equipment – do not have to be listed as an asset on the balance sheet. With the implementation of IFRS 16, due to comes into play in 2019, all that changes.

What does this mean for my company?

IFRS 16 has the potential to increase your company’s liability in several ways, as you will suddenly see a significant jump in total assets as a result of having to recognize a right-of-use asset and a lease liability. For a new company that is trying to stay lean, this could present problems.

Having fixed office space can exacerbate this issue. What, then, is the solution?

Should I buy my office space?

If you can afford to buy your space and turn it into a permanent asset, perhaps that is an option for you. However, there are probably just as many reasons not to buy. The added expense of upkeep and the depletion of your working capital, combined with a sudden inflexibility of a fixed location might not be the best decision for you.

Consider flexible office space as a viable option. It’s cost-effective, it’s agile, and it won’t tip your balance sheet in the wrong direction.

Do I really need fixed office space at all?

With the millennial trend toward remote working, many offices remain empty for the better part of the week. If you’re not using it, the money you are investing in square footage is being wasted on an unnecessary expense. By eliminating the workstations and offices you are not using, it solves several problems: it helps you reduce your dependence on fixed office space, reduces your monthly spend, and protects you from potential liability issues from IFRS 16.

Flexible office space solves the problems that fixed office space represents. It reduces monthly expenditures and supports workforce agility and productivity. Plus, your flexible office space agreements are, well, flexible.

The Benefits of Flexible Office Spaces

By implementing a short-term philosophy, it opens you up to other options as well as keeping your physical office space off the balance sheet.

Take a good look at how and where your workforce is spending their time, and consider what a flexible office space could do for you.

In general, companies are seeing a marked increase in flexible office space. It provides them with the ability to scale along with their company’s needs and gives them on-demand access to the services they want when they need them most.

Office Suites Strategies: flexibility when you need it most

If you’ve been considering shifting to a more flexible office environment, there is no time like the present. With IFRS 16 looming, being ahead of the curve is never a bad idea. If you would like to learn more about how flexible office space can benefit businesses, contact us today.

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How a coworking office design can help you retain current clientele and attract new business

In 2017, coworking is a major trend in office space design. Fueled by a growing population of millennials, remote workers, and freelancers, it’s a movement that is not going away anytime soon.

Office landlords and building owners would do well to see this as an opportunity to serve the workforce of the future – one that eschews the cubicle and opts instead for a more open, flexible environment.

A landlord’s advantages to establishing a coworking environment

As an owner of commercial real estate, you will attract more tenants by offering a flexible office environment that includes a coworking space. Some of these advantages include:

Coworking offers the opportunity for small businesses and startups to get off the ground more quickly

For a new company, the expense of establishing an office is often unrealistic, forcing young startups to work from public places or home offices in order to stay lean. By offering a coworking environment, it gives these companies the opportunity to get started, and once they are established in the building you may be able to offer them more flexible office opportunities as their need arises.

Coworking spaces create positive cash flow more quickly

A coworking environment can house more people and more companies than a standard office space, thereby maximizing your revenue per square foot.

Maintaining a coworking space can help you grow

If the coworking venture is successful, you may consider installing one in multiple locations, creating a sustainable revenue stream and helping grow your bottom line.

High-profile coworking leads to new tenants

The more populated your coworking spaces are, the more potential tenants you will be exposed to, which leads to increased revenue.

Attract Millennials with the coworking flexibility they demand

The millennial workforce demands flexibility, and they tend to shy away from traditional office environments. With a growing millennial workforce, these are the people you are catering to and your future tenants. Fulfill their coworking needs and you will always have their business.

Attract today’s top talent with convenience and ergonomics

Additional amenities like on-site retail, coffee bars, café’s, fitness centers and soft-seating lounges that can double as a workspace can also figure into the larger scheme of things. Mixed-use buildings such as these are in general more desirable to an inner-city workforce, attracting a working clientele that is within walking distance of their residence.

For the office space operator

There are also clear advantages to the office space operator in partnership with a building owner. First, startup costs can potentially be shared, and probably most importantly, it diversifies risk, minimizing the potential for failure and, by proxy, increasing the operator’s chances at obtaining seed financing.

An operator can approach a building or property owner with a proposal for coworking space that offers a split of the profits. If your location is good and your forecasts are accurate, you can promise a very attractive return in contrast to what they might make on standard office space with market-value rent.

If you are willing to foot the entire bill to equip and outfit the coworking environment, you may even be able to negotiate reduced or deferred rent in lieu of the upgrades you are making to their property. Outline the long-term advantages to partnering with you, which should detail the site improvements as well as forecasted financial gains.

Office Suites Strategies: taking your office property to new levels of success

Whether you are a landlord or an operator in search of your next conquest, a coworking space can help you achieve profitability and viability. Call today to find out how we can help drive value in today’s competitive market.

 

 

The Workplace Revolution: Key Trends that are Changing How Work Is Getting Done in 2017

As companies strive to become more cost-effective and employees are encouraged to streamline their workflows for optimum productivity, technology shares the podium with human process for the most influential drivers of innovation in workplace dynamics.

In 2017, some key trends are emerging:

Workplace trend: Mobility and workplace flexibility

Though mobile is nothing new per se, the population of mobile workers continues to grow. It is predicted that by 2020, 42% of the global workforce will be mobile, allowing workers to access information and work from wherever they like. To this end, employee-centric applications will become firmly mainstream, bringing with them a level of cost optimization that will fuel the new normal. In terms of the workplace itself, we are seeing the demise of the conventional office, largely because of the prevalence of mobile workers, and a widespread commitment to cost-reduction.

Companies with a commitment to transparency will prevail

Millennials have taught us that it’s not good to do business with a company that you don’t trust. Businesses that are fully transparent about their code of ethics, their methodologies, their hiring processes, and their values will continue to gain the public’s trust, relegating those who do not care about their people, the planet, or a worthwhile cause eating dust. Companies must support their mission through action, and constantly be aware of how their vision must change to reflect changing values. A strong commitment to transparency not only pleases customers, but it empowers employees to work harder, knowing that the company they represent is worth it.

Flexible processes usurp tech reliance

While productivity applications are not going away anytime soon, they have brought a certain sensibility into the human element: as much as we have become reliant on apps to streamline our day and help us work more efficiently, we ourselves are becoming more and more like the apps we use. These apps are based on ideal human workflows, after all, but they have started to shift the way we think on the fly, helping us to reorganize and simplify what we do every day.

Process design is a thing

There’s a new sheriff in the c-suite: the chief process officer (CPO) has entered the building. Responsible for overseeing and developing the overall approach to process design and execution, the CPO focuses on a more detailed and multi-layered approach to company-wide processes with the ultimate goal of optimizing employee engagement and productivity.

Business Intelligence (BI) to prove ROL (return on learning)

More and more companies are relying on BI data to help them make business decisions. This leads to much-improved process design and efficiency overall by helping to identify areas where performance pales in contrast to desired benchmarks. With the ability to view this data in real time, it is possible to intervene and resolve any issues before they cause too much damage.

Driving your success through innovation

Office Suites Strategies is a shared space consulting company comprised of experienced property management and shared space professionals focused on assisting property owners achieve maximum value from their real estate investments. Contact us and find out more about how we can help position your business for success.

How is Technology Impacting the Changes in Today’s Workplace?

I think most would agree, no matter what business they are involved in, that technology has changed the face of the modern office. Some of the changes were sudden, some more gradual, but most we have come to take for granted over a very short space of time. From flexible communications options, to mobile computing and “anywhere” connectivity, we depend on the convenience and enhanced collaborative tools that our tech gives us.

Staying current with tech is one of the biggest challenges facing businesses

For companies both large and small, staying up to date with the latest advances can be a challenge. It means being able to provide office workers with the tools they need to get their work done efficiently, securely, and in such a way that improves – rather than hinders – their workflow. In a shared office environment this is especially important, as members will expect the latest accommodations. Being well-acquainted with the possibilities, as well as the near-future eventualities is a must.

Regardless of how you may feel about technology in the workplace, it’s all for the greater good. Let’s look at some of the ways tech has changed the way we do things in an office environment:

Technology in the workplace impact #1: Enhanced Productivity

Technology tools, applications and networking capabilities now shape the course of our day. From the calendar and scheduling, our time management has never been more efficient. Because we have so many collaborative tools at our disposal, we spend less time locating people, having off-topic conversations, and getting answers to burning questions. Due to the immediate nature of our tech, results are also expected much more quickly. Using cloud technologies like virtual desktop, employees can access their files and the company network from anywhere, and on any device. In fact, many companies maintain a remote workforce in this way for the purposes of staying lean. Getting things done is the name of the game.

Technology in the workplace impact #2: Workforce Collaboration

Our ability to collaborate in flexible ways is on the rise, and in no small part due to the advances in communications technology. For many companies, the workforce has gone global, whether that means having a sales team in other cities, or outsourcing partners around the globe. The ubiquitous nature of the internet, combined with communications advances like Skype, and VoIP phone systems that are fully integrated with your CRM allow employees to make the most of their time, providing enhanced value to the company bottom line as well as making everybody’s lives easier. Cloud-based services like Dropbox, Microsoft Office 365, and Google simplify document sharing and collaboration, and even provide online access to software that even a few years ago would not have been possible without a significant investment. Which brings us to the next item …

Technology in the workplace impact #3: Cost Management

Workplace tech has allowed many companies to dramatically lower their costs for many essential services and tools. Software, for example, has increasingly become available on a monthly, per-user basis, eliminating the need to purchase exorbitantly expensive licenses for company-wide use. This model also pushes automatic updates, which cuts down on time spent updating by an IT professional, and ensures maximum security and efficiency. VoIP telephony has replaced legacy PBX, dramatically slashing the cost of business phone systems and services while providing full integration with many popular CRMs. Skype and Skype for Business (S4B) has tossed out the need for in-person meetings, thus helping companies save on travel expenses. Cloud storage and computing has eliminated the need to purchase and maintain on-site servers, and provides companies with the ability to scale quickly and efficiently without much fuss or added expense. Remote workforces are enabled through virtualization and cloud technology, saving on office real estate and all its related expenses.

Technology in the workplace impact #4: Heightened Security

IT security is a growing issue in 2017. The good news is that protecting your network is easier than ever. With the accessibility of cloud platforms, many IT security solutions can be deployed on-line, running in the background as you work. With automatic updates being pushed out to keep your software current, you will always have the latest security patches. Backups can be scheduled automatically, ensuring that you always have access to a “clean” copy of your systems in case anything happens.

Office Suites Strategies: helping you keep up with advancing technology trends

We understand the need to stay current with your technology to increase efficiency, enhance productivity and reduce cost. Office Suites Strategies is a leader in workspace management, and we would be delighted to have the opportunity to help you meet your operational and revenue goals. Contact us today to find out more about what we can do for you.

What To Look For When Considering Office Space

So, you need a place to work from. Home won’t do, the local coffee shop also won’t do, and you’re not ready to sign a 10-year lease. What now?

Luckily for you, flexible workplace options have grown in popularity in the last few years, so there is no shortage of options. Quite the contrary, you might be overwhelmed by the amount of options that you have, so how do you chose the right office space for you and your business?

At Office Suite Strategies, we always tell our clients to initially look at these 4 factors: location, price, amenities, and design.

Location

Location, location, location. When you look at office space, you need to consider how accessible it is; via public transportation, by car, by foot, or any other means that you might use to get around. Also think about what other businesses are nearby; do you have commercial or retail stores close by? Are there restaurants? You want a location that is convenient for you but also for your clients and fellow team members.

Price

As a business owner, you probably understand the importance of having a budget and adhering to it. With the plethora of workspace options available today, you should be able to find an option that fits your budget as well as your physical space needs. When looking at the price, consider the square footage, the services and perks that are included, and how long it will take you to commute (this plays into public transportation or gas prices). However, don’t focus only on the price–you need to also consider whether you like the space and the people in it, otherwise you might risk hindering your productivity and your overall wellness.

Amenities

This is closely tied in with the previous factor. What amenities does the space offer? Kitchen storage, physical storage, gym facilities, parking spots, wifi, printing services, meeting room time, free coffee or tea. These are important factors to consider when selecting the right office space; while some providers might offer these amenities for free, others might charge for them so you would need to include them in your budget.

Design

Workplace design today is more important than ever. From temperature, to colors, to lighting, to furniture, make sure that the office space you choose will positively impact your productivity and your wellness. Look at the space’s layout and different types of workstations. Is the design inclusive, does it allow for people to move from area to area and work effectively? Is there enough natural light coming in? Is the furniture comfortable? These questions can help you define whether the physical space will be able to satisfy your needs.

If you’d like to learn more about how to select the right workspace for you and your business, reach out to us here.

What Do Millennials Want in Their Workspace?

Millennials are the largest generation making up today’s workforce, and they have significantly disrupted the way we work and also the places we work from.

Coworking, remote working, and flexible schedules are only a few of the boundaries millennials have pushed in the last few years. And why are companies letting their boundaries be pushed? It’s simple–the war for talent. If companies want to attract the best talent and the best clients, they need to make sure that they are catering to their needs and desires, and millennials have made it a point that they place value in more than just monetary remuneration. Companies and businesses need to think about their workplace environment, their benefits, and their value proposition in order to retain their top talent.

As regards the physical workplace, what exactly are millennials looking for? What does their ideal workspace look like?

Cutting-Edge Technology

Slow monitors, slow wifi, bad audiovisuals, complicated printing systems–these will not do for a millennial. Technology should be a given, and not just any technology; it has to be state-of-the-art, revolutionary technology, or else they’ll be out the door sooner than you can shut off your computer.

For millennials, technology and productivity go hand in hand. If the tech and softwares you have available don’t meet their expectations, then they will not be able to work as efficiently and productively as they like.

Hybrid Workplace Design

There’s no one size fits all approach to workplace design–so don’t try to make it all open plan, and don’t try to make them all private offices.

Millennials value choice. So provide them with a workspace where they can choose to work from a shared area, from a private office, from a meeting room, from a break-out area, from beanbags; the important thing here is for them to have the freedom to choose where they get their work done from–and this choice will vary by task, by mood, and by time of the day.

Amenities

Amenities are the cherry on top of a Sunday, if you will. These can range from offering gourmet coffee and tea, all the way to having catered food delivered, on-site laundry pickup and drop-off, or having a gym on-site or providing them with discounted gym membership.

It’s about showing them that you care about their lives–both professional and personal.

In any case, the only way to truly find out what millennials want from your space is by asking them; so include them in your decision-making process. Ask them what they want, and ask regularly; needs and demands vary greatly from time to time, and in order to retain the best, you need to be constantly anticipating what they’ll need next.

In any case, make your workplace a place where people want to be in, as opposed to have to be in.