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5 Coworking Space Marketing Tips to Drive More Members

We know the benefits of coworking spaces. We know you, as a coworking space owner or manager also know the benefits of a coworking space. But, does your local community know and truly understand the benefits?

Over the past several years coworking has proved itself to be a successful and sustainable business model. However, as with many other lines of business, it needs to be strategically planned and executed–including a marketing strategy.

While coworking is a hot word today, many people remain confused about what exactly it is and the various advantages it provides to businesses of all sizes. In lieu of this, it’s important that coworking operators have a marketing strategy that will help them educate and attract new members.

Here are five ways you can do it.

1. Spotlight your members

What better way for others to learn about the benefits of a coworking space than hearing it directly from those who have benefitted the most? Give your current members a shout out, it will help you attract new members and it will help build loyalty among your current ones.

Highlight what they do, their accomplishments, and how your coworking space has helped them grow and succeed. There are various formats to spotlighting members–from social media posts, to weekly newsletters, and even short introduction videos.

2. Send out newsletter

This can also help with attracting and retaining members. Use newsletters to spotlight your members, to send out promotions, updates, and invite people to visit your space or attend events.

Newsletters are a great way to build an online community and inform your local community about your space, the activities you organize, and the various uses of coworking spaces. You can even share some of your blog posts (if you have one, though we strongly recommend you do) or send out pricing information and the various types of membership options you offer.

P.s. Make it visually appealing and easy to read in desktop and mobile. We also suggest using a newsletter platform that can help you track who is opening and reading your newsletters.

Use social media

Social media is a powerful marketing tool and it can greatly help coworking operators showcase their space, their community, and their events. Use images, graphics, video, and plain text; however, choose your social platforms carefully and don’t sign up to all of them. Choose the ones that you believe will help you the most and make sure you have a strategy and that the content on all of your platforms is unique, yet always aligned to a common goal. And always remember, social media is mostly about being social, so make sure you interact with your followers and answers comments and questions.

Host events

Ever heard “see it to believe it”? It applies in business, as in life and sometimes people want to try something out first before committing to it. Coworking tours can help greatly, but oftentimes these don’t allow for people to experience the community. This is where hosting events for members and non-members can greatly help, as it allows people to visit your space and get a taste of the community that’s a part of it.

It doesn’t need to be a huge event; you can host yoga classes, marketing workshops, brown-bag lunches, or host a local art event.

Embrace video

Make a video of your space, of your members, of your local events…make short videos about “A Day in [Your Space] Coworking”. It’s about telling a story and demonstrating to people that your coworking space is not just a physical space where people can work from, but that rather it’s an experience.

Oftentimes images fall short on conveying the ‘flow and life’ of a space and its people. Video is great solution that can be easily integrated to other marketing efforts. However, don’t go making long videos; keep them short and sweet, and share them often.

Remember that marketing is not just about sharing content, you have to have a strategy, a purpose, and a holistic approach in order for the efforts to be fruitful. If you need help coming up with a marketing strategy or deciding which approaches will work best for your space, reach out to us.

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Critical Marketing Mistakes New Entrepreneurs Make

These days, business moves at the speed of sound. Statistically, however, the businesses that fail each year far exceed the ones that launch – a sobering metric for any entrepreneur, no matter what industry or niche they are in. Of the ones that survive their first year, half will fail in their first five years. Many more will fade away over time.

When you’re just starting a venture, optimism is on high. The initial excitement may make it seem like you’re invincible, but you can’t build a lasting legacy on enthusiasm alone.

Marketing may be the one thing that can carry you through the good times and the bad, but there are several commonly made marketing mistakes that can lead to a premature demise.

Forewarned is forearmed: marketing mistakes to avoid

Let’s look at the top five marketing mistakes that even the smartest entrepreneurs make:

1. Ignoring your existing customers

You can’t just assume that your existing customers are going to stick with you no matter what. There is a lot of competition out there, and unless you’re related to them, or truly doing something nobody else is doing, they will tend to go where they find the most value. The truth is, you have a far better chance of selling to an existing customer than you do to a new one, so you should put an effort into making sure the ones you have are and will remain happy with your service. Loyal customers will also deliver value back to your brand through referrals. It’s a win-win.

2. Not knowing your target audience

If you don’t know who you’re selling to, how can you market it to them? If you’re not targeting your online advertising, you may not be reaching people who care about what you have to offer. Define your audience and craft your brand message around their values. Developing customer profiles is a good way to predict what your ideal (and not so ideal) customer is or isn’t.

3. Thinking your blog doesn’t matter

We know you’re busy. After all, you just launched your company and everything is a whirlwind. Blogging, however, is one of the best ways to attract and engage an audience. It positions you as an expert in your field, and it gives you valuable assets in the form of shareable content that can drive your social media presence and drive traffic back to your website. If you are truly too busy to write your blog yourself, ask one of your associates, or hire a freelance copywriter to do it for you.

4. Thinking your email strategy doesn’t matter

If you’re a millennial, you might think that nobody reads email anymore, but the reality is that email is still the best way to get your voice in front of your audience. When they receive it, it’s probably the only time you will have their absolute, undivided attention. Start to capture emails through strategies such as giving away valuable information or digital assets in exchange for their email, and then tailor your future messaging based on their actions. Studies show that targeted emails yield a more than 200% higher conversion rate than non-targeted emails. Use an email marketing software that allows you to segment and tailor your email messages, making them more personal to the recipient and ultimately winning their business.

5. Going with untested ideas

Testing your marketing strategies ranks pretty high on the importance scale. If you are unsure, or if you just go with what’s working for the next guy, you could land yourself in the middle of nowhere and be out a pile of money in the process. Tracking your efforts through analytics is important: your social platforms provide you with all the tools you need to determine your ROI. Google Analytics will tell you what is going on (or not going on) with your website. Use these free tools to discover where you’re winning and where you’re selling yourself short. Knowing where your customers are coming from will also help you to hone your brand message to razor sharpness. Use every feature at your disposal to know more.

Office Suites Strategies: supporting entrepreneurs with real solutions

Office Suites Strategies provides expert consulting services to clients in all phases of business within the coworking and shared space industry. If you would like to learn more about what we do, or are interested in working with us, get in touch today.

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3 Ways Collaborative Workspaces Inspire Innovation

These days, collaborative workspaces such as coworking spaces are fast growing in popularity. Though many tend to associate collaborative workspaces with freelancers and remote workers, they are also becoming the work environment of choice for small businesses, entrepreneurs, and startups, as they inspire innovation through direct connection.

It wasn’t long ago that our workspace design was focused primarily on the individual. On the heels of more recent changes in how we communicate and collaborate – both online and via our connected devices – the idea of a conventional office has been diminished in favor of environments that foster collaboration.

According to a study published by industry thought leaders Steelcase, the ability to increase innovative activity is directly related to three main concepts:

1. The workspace should support flexibility

To best support innovation, a collaborative workspace needs to be truly flexible. Moveable furniture groupings, different types of seating, items such as sculpture that breaks up the room, and portable aids such as white boards, easels, and tables or desks that can be adjusted for height. These elements allow users to configure the space as they need it, allowing them to work the way that best suite them, and not having to fit into somebody else’s pre-conceived and potentially awkward office design.

2. Space that is comfortable is also inspirational

Natural lighting, views of outdoor areas, and high ceilings are all elements that stimulate creative thinking. Access to technology, innovative art, and plenty of focal points to engage the visual sense add to the aura of creativity, helping workers to envision a future that looks different. Workspaces that offer moderate ambient noise levels – as opposed to high noise or no noise at all – are optimum for fostering creativity.

Temperature that is neither too warm nor too cold helps also, and although this tends to be a very individual preference for many people, keeping the thermostat hovering in between 70 – 75˚F seems to be a good baseline. Any colder and you will be expending more energy simply keeping warm, taking away the attention and energy needed to come up with newer, greater ideas. Keep in mind, too, that as the temperature goes up, attention tends to drop.

3. Workspace that supports culture supports collaboration

A collaborative culture can be best emphasized and supported through workspace design. If innovation is connected to collaboration, and collaboration is connected to engagement, the workplace itself should be engaging of its culture. For instance, if employees are working in an environment that recalls a company’s past accomplishments and instills a sense of pride in how they have impacted other geographies, it will support the desire to engage in future achievements, and perhaps impel them to take risks. Whether the workspace is dedicated to one single company or accommodating a multitude, high-impact collaborative work environments need to minimize individual work spaces and emphasize easy-to-change environments and open spaces. This allows for a higher degree of experimentation and expressions of individuality, which in turn inspire innovation.

Office Suites Strategies: inspiring innovation

Achieving maximum value from your dedicated office properties requires agility in today’s changing marketplace. Office Suites Strategies delivers insight, strategy, and ideas that drive equity and profitability. Call today to find out more about what we can do for you.

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Millennials are Changing the Face of Commercial Real Estate

As of 2015, millennials have officially taken over – the workforce, that is – and just as their generation has changed the way we think about how we work, it’s had a substantial influence on where we work as well.

Driven primarily by millennial working habits as well as their recreational and travel activities, we’ve seen many changes to commercial real estate that will without a doubt shape how we look at physical office space over the long term.

Flexible office space is no longer just a buzz word – it’s a millennial must-have

Bottom line? Millennials want to work from home. Or from wherever they happen to be, whether that’s halfway around the world, or across town.

The results of Deloitte’s Millennial Survey proves this point, and concludes:

  • Around half of all millennials currently have the option of working remotely
  • Most would like to if they don’t already have that option
  • 75% think that telecommuting would be beneficial to their productivity
  • 88% would like to be able to set their own, or have flexible hours
  • Most would prefer not to commute or would like to work at home or closer to home

These results, and this direction shows a growing trend towards the inevitable: there is already far less need for commercial office space than any time in recent history, and in the near future, there will be even less.

With an increased focus on outsourcing to freelancers or hiring outside of geographic boundaries, new companies, or those who are scaling up, won’t necessarily need more real estate. In fact, it’s likely they may choose to downsize.

Ditching the commute

Another factor affecting the change is the modern aversion to long commutes. A much smaller proportion of millennials today holds driver’s licenses than they did in the 1980s, for reasons that range from delayed marriage to more time spent in educational pursuits, or even some still living at home with their parents. There also seems to be a largely negative view of cars in general, in part due to emissions and environmental factors, but also (in urban areas) due to increased traffic, lower efficiency, and less convenience. From this we can conclude that, as it applies to commercial real estate in any case, millennials would prefer to stick closer to home, work remotely, and avoid commuting for work if at all possible.

So, how does this factor into commercial office space needs?

The very nature of millennials and the technology they embrace pre-supposes a few very important points:

  • Telecommuting is the new normal
  • Cloud connectivity and the flexibility it brings is supporting this trend
  • More millennials are choosing to start their own companies, become a freelancer, or work remotely
  • Their social lives are far more important to them than spending time in an office

There’s more, but you get the idea. To that end, it’s no secret: flexible or shared office space is becoming exceedingly popular among the world’s most dynamic companies. Open-concept offices or coworking spaces support this sensibility, providing millennials with ergonomic options that appeal to their need to be a part of something greater than themselves.

How the office sector can meet this need

As this trend continues to grow, we can expect a lessening demand for traditional commercial office space. However, even those millennials who choose to be entrepreneurial find that working in proximity to others who are doing the same is both stimulating and inspiring on a level that they can’t get either at home or in a conventional office setting. If this continues to be the case, and there is little reason why it shouldn’t, owners of commercial office space may want to appeal to this demographic by providing an office venue that hits all the millennial high points:

  • Close to more populated areas and accessible to mass-transit in order to reduce the commute
  • Provide open-concept work areas with flexible accommodations
  • Offer a social atmosphere that fosters interaction
  • Support them with next-generation technology and enhanced capabilities
  • Ad-hoc office space and meeting rooms on demand
  • Focus on millennial priorities, such as environmental awareness, green initiatives, and sustainable energy (think solar-powered buildings with plenty of green space)
  • Making a positive contribution to the community and to society in general

While some of these ideas may seem a bit esoteric in terms of the current state of commercial real estate, they are important points to consider in the pursuit of gaining an audience with the burgeoning millennial workforce. Somewhere in there lies a place of compromise where all these things converge, providing value and a great benefit to everybody involved.

Office Suites Strategies: Helping CRE Owners Offer Solutions for the Millennial Age

If you would like to learn more about Office Suites Strategies or find out how we can help your commercial property, give us a call today.

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How a coworking office design can help you retain current clientele and attract new business

In 2017, coworking is a major trend in office space design. Fueled by a growing population of millennials, remote workers, and freelancers, it’s a movement that is not going away anytime soon.

Office landlords and building owners would do well to see this as an opportunity to serve the workforce of the future – one that eschews the cubicle and opts instead for a more open, flexible environment.

A landlord’s advantages to establishing a coworking environment

As an owner of commercial real estate, you will attract more tenants by offering a flexible office environment that includes a coworking space. Some of these advantages include:

Coworking offers the opportunity for small businesses and startups to get off the ground more quickly

For a new company, the expense of establishing an office is often unrealistic, forcing young startups to work from public places or home offices in order to stay lean. By offering a coworking environment, it gives these companies the opportunity to get started, and once they are established in the building you may be able to offer them more flexible office opportunities as their need arises.

Coworking spaces create positive cash flow more quickly

A coworking environment can house more people and more companies than a standard office space, thereby maximizing your revenue per square foot.

Maintaining a coworking space can help you grow

If the coworking venture is successful, you may consider installing one in multiple locations, creating a sustainable revenue stream and helping grow your bottom line.

High-profile coworking leads to new tenants

The more populated your coworking spaces are, the more potential tenants you will be exposed to, which leads to increased revenue.

Attract Millennials with the coworking flexibility they demand

The millennial workforce demands flexibility, and they tend to shy away from traditional office environments. With a growing millennial workforce, these are the people you are catering to and your future tenants. Fulfill their coworking needs and you will always have their business.

Attract today’s top talent with convenience and ergonomics

Additional amenities like on-site retail, coffee bars, café’s, fitness centers and soft-seating lounges that can double as a workspace can also figure into the larger scheme of things. Mixed-use buildings such as these are in general more desirable to an inner-city workforce, attracting a working clientele that is within walking distance of their residence.

For the office space operator

There are also clear advantages to the office space operator in partnership with a building owner. First, startup costs can potentially be shared, and probably most importantly, it diversifies risk, minimizing the potential for failure and, by proxy, increasing the operator’s chances at obtaining seed financing.

An operator can approach a building or property owner with a proposal for coworking space that offers a split of the profits. If your location is good and your forecasts are accurate, you can promise a very attractive return in contrast to what they might make on standard office space with market-value rent.

If you are willing to foot the entire bill to equip and outfit the coworking environment, you may even be able to negotiate reduced or deferred rent in lieu of the upgrades you are making to their property. Outline the long-term advantages to partnering with you, which should detail the site improvements as well as forecasted financial gains.

Office Suites Strategies: taking your office property to new levels of success

Whether you are a landlord or an operator in search of your next conquest, a coworking space can help you achieve profitability and viability. Call today to find out how we can help drive value in today’s competitive market.

 

 

What Do Millennials Want in Their Workspace?

Millennials are the largest generation making up today’s workforce, and they have significantly disrupted the way we work and also the places we work from.

Coworking, remote working, and flexible schedules are only a few of the boundaries millennials have pushed in the last few years. And why are companies letting their boundaries be pushed? It’s simple–the war for talent. If companies want to attract the best talent and the best clients, they need to make sure that they are catering to their needs and desires, and millennials have made it a point that they place value in more than just monetary remuneration. Companies and businesses need to think about their workplace environment, their benefits, and their value proposition in order to retain their top talent.

As regards the physical workplace, what exactly are millennials looking for? What does their ideal workspace look like?

Cutting-Edge Technology

Slow monitors, slow wifi, bad audiovisuals, complicated printing systems–these will not do for a millennial. Technology should be a given, and not just any technology; it has to be state-of-the-art, revolutionary technology, or else they’ll be out the door sooner than you can shut off your computer.

For millennials, technology and productivity go hand in hand. If the tech and softwares you have available don’t meet their expectations, then they will not be able to work as efficiently and productively as they like.

Hybrid Workplace Design

There’s no one size fits all approach to workplace design–so don’t try to make it all open plan, and don’t try to make them all private offices.

Millennials value choice. So provide them with a workspace where they can choose to work from a shared area, from a private office, from a meeting room, from a break-out area, from beanbags; the important thing here is for them to have the freedom to choose where they get their work done from–and this choice will vary by task, by mood, and by time of the day.

Amenities

Amenities are the cherry on top of a Sunday, if you will. These can range from offering gourmet coffee and tea, all the way to having catered food delivered, on-site laundry pickup and drop-off, or having a gym on-site or providing them with discounted gym membership.

It’s about showing them that you care about their lives–both professional and personal.

In any case, the only way to truly find out what millennials want from your space is by asking them; so include them in your decision-making process. Ask them what they want, and ask regularly; needs and demands vary greatly from time to time, and in order to retain the best, you need to be constantly anticipating what they’ll need next.

In any case, make your workplace a place where people want to be in, as opposed to have to be in.

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Coworking, Now Mainstream

Last June, at the Social Workplace Conference, Karen Williamson – senior researcher, JLL -and Maciej Markowski – workplace strategist – delivered a presentation that explored the unprecedented growth of coworking and the impact it’s having on corporate real estate.

Coworking itself isn’t a new concept; it’s been around for ages, but it is just now being embraced by — freelancers, startups, entrepreneurs, and (yes) big corporate businesses. And though only a few short months ago coworking was still considered a trend, the movement has–thanks to large companies embracing these types of spaces–reached a tipping point.

According to a report by JLL, “the coworking industry makes up just 0.7 percent of the total U.S. office market, but demand is unprecedented and fueling the growth of large providers in major markets.”

Coworking is no longer a trend, it’s no longer a movement. It is now mainstream and it is dictating the way people work.

A growing industry means a more competitive market and although coworking is expected to continue to grow at a fast rate, chances are many brands and operators will either downsize or exit the marketplace.

Size and location matter. Nearly 80% of the total leased space comes from the industry’s 2 largest providers: Regus and WeWork. “A well-known brand cultivates a stronger customer base and makes it easier to capture a higher share of demand,” the report reads.

As for location, JLL emphasises how corporates look to set up as much in urban markets as they do in CBDs for recruitment and retention purposes. Which brings us to another key reason why coworking is now the norm. Coworking offers flexibility–something that the new generation of workers is demanding from employees. Where an office is located, what type of workstations they have, and the times at which these spaces can be accessed have all become a critical component of the war for talent.

Choosing the right location is essential to the success of any coworking provider. “Over the past two years, 90 percent of leasing activity in this sector has taken place in Class B and C buildings, and two-thirds of leasing activity is within urban and mixed-use submarkets that cater to today’s millennial workforce.”

What does this all mean?

It means that workspace operators that want to stay relevant need to make sure that they are building a brand that can be easily scaled, that they are setting-up their workspace solutions in prime locations, and that they have a long-term business strategy that allows them to remain resilient in an ever-changing, ever-growing market.

The State of Coworking in 2017

Deskmag released the final results of its global coworking survey in late January, 2017.

Not surprisingly, coworking continues to grow, evolve, and revolutionize. By the end of 2017, about 1,180,000 individuals will work from coworking spaces globally. A significant percentage of them will be employees of larger companies that have finally embraced the appeal and attractiveness of coworking spaces.

1,180,000 people is no small number; and neither is the number of operating coworking spaces. According to Deskmag’s survey, there will be around 13,800 coworking spaces globally by the end of the year.

Lots of spaces, lots of people, lots of time spent together.

Community is one of the most important value propositions of these spaces, so it comes as no surprise that both operators and coworking users expect to see an increase in their sense of community. Specifically, 73% of coworking members expect to expand their network and contacts through their membership.

A clear indicator of a maturing industry is that less than 29% of coworking spaces have been in existence for fewer than 12 months. For this reason, most operators are planning on expanding their footprint this year:

27% of coworking operators plan to add more desks to their space
11% plan to move to a larger location that would be able to welcome more members
39% expect to add an additional coworking location to their portfolio

A maturing industry, however, also means more and stronger competition. As coworking continues to grow and become popular in untapped markets, most coworking operators report struggling the most with attracting new members.

Additionally, though 62% of members still work from their first coworking space and 54% of them plan on staying in the same coworking space they are currently in, the latter number did drop from 65% in the previous year. This means that coworking operators will need to find a way to highlight their ‘uniqueness factor’ and make sure that their offerings are aligned with market needs and demands.

On the front end of memberships and space utilization, coworking operators are doing pretty well. 38% of coworking members use the space 5 or more times a week. However, long-term memberships aren’t as popular, with 56% of members signing up for memberships of 12 months or less.

To learn more about how OSS can help you align your coworking goals with current market needs, click here.

Top 5 Reasons Why Coworking Is Ideal For All Companies

Coworking has become the go-to workspace solution for businesses, freelancers, entrepreneurs, and the corporate world–and there’s a good reason for that.

When you think about it, what’s not to love about coworking spaces? They offer flexible and affordable workplace options, with the added value of a strong and involved community where opportunities to network are vast.

Below, you will find five reasons why coworking is a smart solution to your workspace needs, regardless of your company size or your line of work.

They’re Inspiring

Entrepreneurs, freelancers, and employees of 500 Fortune companies are all bound to feel inspired when in a coworking space. Coworking spaces are a place that people choose to work from, which means that they are usually looking forward to getting their work done and to being productive.

The environment we work greatly influences our work and our productivity levels; if people around you are typing away and working hard, then chances are you will feel encouraged to follow that behavior. Also, having someone around with whom you can share ideas often leads to creativity, innovation, and collaboration.

Networking

Community is a very important (if not the most important) aspect of a coworking space. And just as you are likely to form a strong friendship with fellow coworkers, you are also likely to find your next business partner or client.

Networking in a coworking space translates to opportunity.

Also, because of their nature, coworking spaces often host different types of events, which give workers the opportunity to network with other workspace members, as well as members of the local community.

We at Office Suite Strategies have helped various workspace and coworking providers host unique events, from happy hours, to brown-bag lunches, to business workshops. In these events, we have observed how members of these workspaces are able to ‘click’ with one another and find ways to work together.

Flexible and Affordable

Most businesses and freelancers are looking for affordable workspace solutions that will help their business grow. Coworking is ideal in this sense as it allows companies and workers to have access to workspace without having to incur large costs.

Larger companies benefit from this flexibility and affordability as they are able to reduce overhead costs by only paying for the amount of space that they actually need.

The Perks and Amenities

Here at OSS, we have helped various coworking spaces find the right amenities for their local market and community.

Most coworking spaces offer the same core amenities with additional ones tailored to their particular markets. But just to name a few, how does less hassle and stress sound? When you use a coworking space, you don’t have to deal with administrative or real estate management costs. You also have access to meeting and conference rooms equipped with the latest technology, plus the great advantage of having a prestigious professional address.

Also, not having to worry about WiFi, or running out of ink for the printer is pretty neat. And let’s not forget the community and the people you will share time and space with.

Opportunities To Expand Knowledge

As you get to know other coworkers, you will find that you become more knowledgeable or learn a new thing everyday.

The reason why coworking communities are so strong and appealing is because people like to share insights and tips with one another. Because coworking members are so diverse in nature and lines of work, there is an incredible amount of knowledge there just waiting to be shared.

Coworking has completely transformed the concept of ‘office’ or ‘workplace’. At Office Suite Strategies, we are committed to helping coworking spaces be their best version so that people continue to love the way these spaces feel, look, and grow.

If you’re a coworking space provider seeking to improve your offerings or events, or if you’re looking into setting up a new space, here is how we can help you.

The Biggest Takeaway From the GWA Conference In Vegas

In May this year, Allwork.Space published an article titled “Coworking: No Longer Synonymous With Open Space.”

Just a few weeks ago during the GWA Conference, we experienced first hand the truth behind Allwork’s statement. But we also reached an even more significant conclusion:

Coworking is the new term that everyone is using to refer to any type of shared workspace, regardless of whether it is a business center, an executive suite, an incubator, an accelerator, open space, or private space.

Believe it or not, this is good news.

Traditional business center operators and private office providers rejoice; you get to take advantage of the SEO benefits that come with coworking.

But, wait a minute — when did the definition of coworking change?

In our opinion, the definition hasn’t changed, however how the term coworking is perceived seems to have shifted internally within the shared workspace industry as a whole.  Though we can’t give you an exact timeframe, this shift in how coworking is perceived took place when people started to realize that coworking is more about the culture within the shared workspace environment than it is about the layout of the space. Think of it this way: together, the industry has fine-tuned what coworking is.

Again, the essence of coworking has remained the same: to foster a community made up of various professionals from various industries.

Business centers and executive suites have been doing this for a long time. So don’t feel left out, don’t feel outdated. You are as much a coworking space as any that offers hot-desking options.

Coworking has evolved, and this evolution has brought about many different styles or models of coworking. Simply look at two of the major coworking operators, WeWork and Industrious. Those who have been inside their locations know that they offer a hybrid model approach to coworking, one where they offer private space, open space, and meeting rooms.

It’s balance. It’s our industry’s sweet point. It’s coworking.

But why coworking? Why not business center or shared workspace?

Well, the market chose it to be so. There could be a plethora of reasons why ‘coworking’ is the keyword that people are searching the most for online. Maybe it’s because it’s shorter, maybe it’s because it makes people think of collaboration, or maybe it’s because it sounds cool.

In the end, we’re glad to put an end to the misconception that coworking means only open space and hot-desking options. The coworking industry has a lot to offer, and it’s time people acknowledge that.

So, don’t be put off by others calling your executive suite center coworking, as this is a good thing. It means you’re fostering community, you’re building a culture, you’re offering more than simply a physical workspace.